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WAT’s Your Big Idea wraps up second edition

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MUMBAI: Digital and social media agency WATConsult wrapped up its second season of WAT’s Your Big Idea (#WYBI) yesterday in Mumbai.

The winning trophy was awarded to WAT’s in the Name from MICA. The first runner-up was team BhaiBhaiBhai from MICA, while the second runner-up position was awarded to ThreeTwoOne from IIMC - Delhi.

This year WAT’s Your Big Idea received over 240 entries from 390+ students who participated from leading institutions like MICA, SIMC, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj, NMIMS, MET and Jai Hind.

Teams had to create campaigns on the basis of brand objective, target audience, target market and challenges faced. ITC Savlon’s brief was to increase usage of hand-wash in households and to increase usage, while HE Face Wash looked for an integrated marketing idea for its newly launched product, waterless face wash.

Naturolax’s marketing objective was to establish a new brand positioning, thereby driving new trials and increase market share. Jack & Jones’ core objective was to establish itself in the men’s comfort zone brand and gain branding visibility along with garnering actual footfalls and sales. Madame Tussauds looked for ideas which helped in increasing repeated walk-ins and ideas on new possible opportunities to drive revenues while Swarovski wanted ideas which helped increase sales and create a brand visibility in its TG.

The shortlisted teams got an opportunity to work with the team at WATConsult, to understand the nuances of digital campaigns and improvise their entries before presenting in front of the esteemed jury, which comprised Rajiv Dingra (founder and CEO, WATConsult), Jaikishan Chhaproo (head media and PR, ITC), Praveen Das (co-founder & managing director, Happy Mcgarrybowen), Vineet Gautam (CEO, Bestseller Group) Sukanya Dutta Roy (MD, consumer goods division, Swarovski),  Sabia Gulati (head, sales & marketing, Madam Tussauds) Rajesh Kamat (VP, strategy & operations, Piramal Enterprises) and Anoop Agarwal (DGM marketing, Emami Group).

WATConsult founder and CEO  Rajiv Dingra says, “This year we have received a tremendous response, the entries were more than double from last year and the quality of work was also commendable. We hope to take this initiative to greater heights next year.”

Dentsu Aegis Network chairman and CEO of South Asia Ashish Bhasin adds, “WATConsult has been doing an excellent job with WAT’s Your Big Idea and I would like to congratulate them on the same. Also, would like to extend my wishes to the winning teams on the fabulous ideas they came up with.”

WYBI provides a unique platform and opportunities to the next generation in the field of digital advertising and marketing. Launched last year, the first edition saw more than 150+ registrations, 120 entries, 250 students participating and 28 teams. This year besides the cash prize of Rs 1 lakh, an endorsed certificate and an assured job offer, the winning team will also get an opportunity to visit Cannes Lions in 2018.

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