MAM

WAT?s Your Big Idea wraps up second edition

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/11/23/big.jpg?itok=T0lrfRza

MUMBAI: Digital and social media agency WATConsult wrapped up its second season of WAT?s Your Big Idea (#WYBI) yesterday in Mumbai.

The winning trophy was awarded to WAT?s in the Name from MICA. The first runner-up was team BhaiBhaiBhai from MICA, while the second runner-up position was awarded to ThreeTwoOne from IIMC - Delhi.

This year WAT?s Your Big Idea received over 240 entries from 390+ students who participated from leading institutions like MICA, SIMC, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj, NMIMS, MET and Jai Hind.

Teams had to create campaigns on the basis of brand objective, target audience, target market and challenges faced. ITC Savlon?s brief was to increase usage of hand-wash in households and to increase usage, while HE Face Wash looked for an integrated marketing idea for its newly launched product, waterless face wash.

Naturolax?s marketing objective was to establish a new brand positioning, thereby driving new trials and increase market share. Jack & Jones? core objective was to establish itself in the men?s comfort zone brand and gain branding visibility along with garnering actual footfalls and sales. Madame Tussauds looked for ideas which helped in increasing repeated walk-ins and ideas on new possible opportunities to drive revenues while Swarovski wanted ideas which helped increase sales and create a brand visibility in its TG.

The shortlisted teams got an opportunity to work with the team at WATConsult, to understand the nuances of digital campaigns and improvise their entries before presenting in front of the esteemed jury, which comprised Rajiv Dingra (founder and CEO, WATConsult), Jaikishan Chhaproo (head media and PR, ITC), Praveen Das (co-founder & managing director, Happy Mcgarrybowen), Vineet Gautam (CEO, Bestseller Group) Sukanya Dutta Roy (MD, consumer goods division, Swarovski),  Sabia Gulati (head, sales & marketing, Madam Tussauds) Rajesh Kamat (VP, strategy & operations, Piramal Enterprises) and Anoop Agarwal (DGM marketing, Emami Group).

WATConsult founder and CEO  Rajiv Dingra says, ?This year we have received a tremendous response, the entries were more than double from last year and the quality of work was also commendable. We hope to take this initiative to greater heights next year.?

Dentsu Aegis Network chairman and CEO of South Asia Ashish Bhasin adds, ?WATConsult has been doing an excellent job with WAT?s Your Big Idea and I would like to congratulate them on the same. Also, would like to extend my wishes to the winning teams on the fabulous ideas they came up with.?

WYBI provides a unique platform and opportunities to the next generation in the field of digital advertising and marketing. Launched last year, the first edition saw more than 150+ registrations, 120 entries, 250 students participating and 28 teams. This year besides the cash prize of Rs 1 lakh, an endorsed certificate and an assured job offer, the winning team will also get an opportunity to visit Cannes Lions in 2018.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Bathsense_Rajkumar_Rao.jpg?itok=ir0POp1D
Bathsense launches new campaign with Rajkumar Rao

Bathsense is a creation from Asian Paints, and represents the brand’s first complete bathrooms offering in the bath category. Bathsense is a collection of exemplary bath fittings and sanitaryware products that aims to simplify the user’s bathroom life with a host of truly unique features. Coming...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Hardik_Pandya_Gillette.jpg?itok=UdP_6s_T
Gillette launches new MACH3 START with Hardik Pandya

Joining the MACH3 Turbo and MACH3 original is Gillette’s newest launch - the MACH3 START. Marking the 20th birthday of MACH3, Gillette has specially designed this new razor with its first-ever 360° aqua-grip handle which entails the understanding of the needs and the problems of younger guys who...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Reliance_Jewels.jpg?itok=BJLS-_VV
Reliance Jewels launches digital campaign for Diwali

With the arrival of festive season, Reliance Jewels has geared up with exceptional Dhamaka offers along with a string of services and benefits for the festive shopper. In addition to discounts, Reliance Jewels is also celebrating the joy of ‘Jab Dil Chahe Diwali Moment’ with its latest digital...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Barbie_800.jpg?itok=upoxNyR9
Barbie's new campaign says 'You can be anything'

The iconic doll brand from the house of Mattel - Barbie, has release a campaign video in India called, 'You Can Be Anything,’ to inspire young girls in India to dream beyond limitations. The campaign celebrates the significance for young girls to have positive, strong role models that inspire them...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Foodpanda.jpg?itok=yKaa5k_Z
Foodpanda acquires Holachef

Food delivery company Foodpanda, India’s fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic entry into cloud kitchens and plans to launch its own brand of food products in different categories.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Amazon_Echo.jpg?itok=QN1qoBs_
Amazon Echo says experience everyday magic in new campaign

In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Ajmal_Perfumes.jpg?itok=texd-a7j
Ajmal Perfumes partners with Parcos

Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/KFC_800.jpg?itok=-PI1xbA_
KFC hands over digital mandate to iProspect

iProspect India, the digital agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital business for KFC India, an American fast food restaurant chain. The account will be handled from the agency’s Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kosh.jpg?itok=QxXcsMbN
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories