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WAT’s Your Big Idea​ 2.0 receives over 240 entries this year

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MUMBAI: WATConsult, India’s leading and most awarded digital and social media agency, a part of the Dentsu Aegis Network, has received a phenomenal response to their second season of WAT’s Your Big Idea (WYBI). With participation from over 30 educational institutes, WYBI 2.0 has received a total of 240 entries with more than 390students contributing. Out of these, 27 teams have been shortlisted for the second round, and only 12 teams will be selected for the finale round which will take place in Mumbai this week.

Every brand associated,shared their background and company history along with the objective, target audience, target market, challenges faced and the requirement from each team in terms of a campaign.ITC’s Savlon’s brief was to increase usage of hand-wash inhouseholds and to increase adoption in usage while HE Face Wash looked for an integrated marketing idea for their newly launched product, waterless face wash.

Naturolax’s marketing objective was to establish a new brand positioning, thereby driving new trials and increasing market share. JACK & JONEScore objective was to establish them in the men’s comfort zone brand and gain branding visibility along with garnering actual footfalls and sales.Madame Tussauds looked forideas which helped in increasing repeated walk-ins and ideas on new possible opportunitiesto drive revenues. Swarovski wanted ideas which helped increase sales and create a brand visibility in their TG.

WATConsult founder and CEO  Rajiv Dingra says, “We have received a terrific response this year. The entries are nearly double of last year and the quality of work is incredible. We are all set and excited to see the final presentation, wherein the students will get mentored by the team of WATConsult, improvise their ideas and present it to the jury. We look forward to an exciting day ahead this week.”

WYBI is one of its kind digital ideation competition for colleges across the country which provides a unique platform and massive opportunities to the next generation in the field of digital advertising and marketing. It is a college contact program, where students get an opportunity to work on live projects, understand the nuances of creating digital campaigns for notable brands and showcase their creative skills to the best brand marketers in the country.

Launched last year, the first edition saw more than 150+ registrations, 120 entries, 250 students participating and 28 teams. This year besides the cash prize of 1 lakh, endorsed certificate and an assured job offer, the winning team will also get an opportunity to visit Cannes Lions in 2018.

Hyperlink : www.watsyourbigidea.com

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