MUMBAI: Doosra has won the creative mandate for the solar power solutions provider Waaree Energies. It will be responsible for creating communication across media for Waaree.

Doosra managing director Zahir Mirza said, “Waaree was impressed with our non-traditional thinking on our client brands. Our task now is to make Waaree synonymous with solar energy.”

Waaree Energies manager – marketing communications Gaurav Chandidas added, “We were impressed with the thought process and creative solution presented to us by Doosra. We have ambitious growth plans and felt that a responsive agency with experienced professionals like Doosra would be an ideal communication partner to have on this journey.”

The Aegis Media India group comprises Doosra (Creative), Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), PSI (Airports), Carat, the world‘s largest independent media communications specialist, Vizeum, Carat Fresh Integrated (Experiential), Isobar, the global communications agency with digital at its heart and iProspectCommunicate 2, the global leader in search and performance marketing.

Waaree Energies is a manufacturer of solar panels and solar-powered products, and offers consultancy in engineering, procurement and commissioning of solar power plants.