MUMBAI: Independent mobile video and media company Vuclip has launched a new advertising unit called Vuclip Slide2Engage, at the digital marketing event ad:tech New Delhi 2013.
Vuclip Slide2Engage is an immersive ad unit that provides a rich media experience for any consumer using the browser version of Vuclip on a smartphone. The feature is now available in the U.S., Indonesia and India.
When a campaign is active, the Vuclip Slide2Engage unit appears immediately as users visit the Vuclip mobile browser homepage. The user is presented with a distinct call-to-action to "slide" the ad unit to reveal the real message. Sliding is as easy as tapping on the screen or swiping a finger across the screen to reveal the second slate, leveraging the native gesture controls popularised by the lean-back content consumption popular on devices today. The final brand message appears on the screen for up to ten seconds, allowing time for the message to be read before redirecting the user to the Vuclip home page.
Vuclip Slide2Engage delivers confirmed brand message reach and an impactful method for advertisers to deliver targeted content including new product launches, ad campaigns, or surveys. By presenting the content before the Vuclip site even appears, advertisers are given the best canvas upon which to position their brand perfectly and effectively.
Vuclip VP ad sales Meera Chopra said, "Vuclip Slide2Engage takes the mobile video experience to the next level by providing a seamless platform to further engage with consumers. With the rapid growth of mobile videos, the ability to immediately interact with brands will be a key differentiator for mobile consumers. Slide2Engage is intended to allow advertisers to create immersive advertising experience on high-end devices that allows consumers to instantly capture and retain key ad messages in the first view on a smart device, and then choose to quickly ‘flip‘ to a second slate to interact further with the brand. This technology reflects our priority to connect consumers with brands without friction, while also respecting their time."
Madhouse India COO Vinod Thadani said, "This new advertising solution from Vuclip facilitates increased customer interaction with advertisers, such as visiting a mobile website, engaging with social extensions and requesting more information. Anytime you are able to get an end user to engage with an ad unit, you increase both their brand recall and the clickthrough rate. Vuclip Slide2Engage opens a new horizon of opportunities for advertisers for informing users and building brand preferenceby cutting through the banner ads, interstitials, and other traditional ad units, and ensuring your content reaches every set of eyeballs coming to its site."
