MAM introduces AudiencePro for targeted advertising

MUMBAI:, a global mobile advertising network, has launched AudiencePro, allowing advertisers to target their ads based on demographics, spending power, network usage, location, content relevance and device specific data.

AudencePro will also allow advertisers to reach mobile subscribers with highly relevant ads, displayed on multiple inventory sources across the network, including 20,000+ Apps powered by its innovative AppWrapper technology, thus enabling targeted advertising at a massive scale. The platform will include support for all creative formats, including impactful rich media formats such as Full Screen Ads, Video and HTLM5 interactive ads.

The company has signed up Airtel as its first Telco partner for this platform. CEO and co-founder Dippak Khurana said, “The AudiencePro is the World’s first platform that brings together the power of Mobile Ad Networks with credible user data from Telcos, to enable unprecedented levels of audience targeting for advertisers. After the revolutionary AppWrapper monetization platform, this is our second game changing technology that will unlock tremendous value across the entire mobile ecosystem. Given our understanding and presence across emerging markets, we are already working towards rolling out the AudiencePro platform with partners across the globe.”

The new platform will enable advertisers to reach the right audience they want via premium ads across mobile sites, apps and games. The platform will also appeal to’s publishers and developers, who will experience higher levels of monetisation, due to the audience profile layer being enabled on their inventory, without any additional cost.

It will also benefit Mobile Internet users, who will get relevant ads aligned with their consumption needs. VP - telecom Rohit Verma said, ”Telcos, especially in emerging markets, have been looking for Mobile Advertising
opportunities in today’s ‘APP’ified world, and advertisers are always seeking richer audience profile insights, thus the AudiencePro
platform provides a powerful solution to both these challenges, while delivering higher monetization to our publisher & developer partners. AudiencePro offers telcos a unique innovative approach to Mobile Advertising and help move forward the Mobile ecosystem."

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