MUMBAI: Air conditioner company Voltas has roped in Havas Media as its media planning and buying responsibilities for its room AC and other unitary products business. The multi-agency pitch saw participation from GroupM, Madison, Aegis and IPG.

Voltas chief operating officer - UBBG Pradeep Bakshi said, "During the multi-agency pitch we were impressed by their capability to look beyond seasonality and traditional media. Their understanding of the category from a regional perspective was also very accurate. We look forward to working closely with them in our next phase of growth in the coming years."

Havas Media India and South Asia CEO Anita Nayyar said, "It was a very tough but a ‘well-organized‘ pitch with practically all the leading agencies in the fray. I am delighted that we have been able to demonstrate our capabilities through our insights and category understanding. I believe our extremely focused and well integrated effort made us win the business. While it is a great brand to be associated with, more importantly, they are a wonderful client to work with. This prestigious win is yet another very important milestone in Havas Media India‘s ambitious growth plans."