MUMBAI: With the beginning of the wedding season, Volkswagen has launched a marketing campaign for its new Beetle, positioning the small car as the perfect wedding gift.

The new campaign comes with a tagline, “Marriage does come with its rewards”. It says that the Beetle is an ideal gift for this special occasion. 

Volkswagen Group Sales India Head of Marketing & PR, Volkswagen Passenger Cars Lutz Kothe said, “The Beetle has been able to trigger emotions like no other car has been able to for decades and it continues to do so across the globe. It is more than a mere car, it is a timeless gift that anyone would love to give to their loved ones and what better occasion than marriage. The New Beetle campaign tries to draw exactly that.”

The campaign will hit print, online, digital and out of home media across six major cities: Mumbai, Delhi, Bangalore, Pune, Hyderabad, Ahmedabad and Hyderabad. It will run until middle of January next year.