MUMBAI: European passenger car manufacturer Volkswagen in association with the Ministry of Tourism has kick-started its Clean India campaign. As per the plan, every year 9 January will be marked as ‘Clean India Day‘.

The inauguration of this campaign was held at the India Gate in New Delhi today.

The car manufacturer had launched "The Think Blue campaign" in India in March last year.

Keeping in line with this pledge, Volkswagen has undertaken many initiatives to keep Indian cities clean and green following the introduction of this campaign, the company said.

Volkswagen Group Sales India member of Board and director, Volkswagen Passenger Cars Neeraj Garg said, "Ever since the launch of our Think Blue campaign in India we have been initiating numerous cleaning drives, campaigns to plant more trees and to stop littering our surroundings by creating art pieces from the scrap that people throw."

He added, "Today, we have taken another step in order to encourage more people to pledge towards a cleaner India by supporting the Ministry of Tourism‘s campaign of ‘Clean India‘. It is an honour to be able to work together with the Indian Government towards fulfilling our pledge to Think Blue for a beautiful India."

About Think Blue. campaign:

It is a firm feature of Volkswagen Brand‘s ecologically sustainable activities. Volkswagen connects innovation and responsibility for the environment by acting as a unit. While the Brand stands on three main pillars of Valuable, Innovative and Responsible, Think Blue. stands on the pillars of ‘Solution, Individual Behaviour and Involvement.‘

The key contributors to the Think Blue. credibility mindset is the Brand‘s low emission, fuel saving products under the umbrella brand of BlueMotion Technologies. BlueMotion Technologies is a range of innovations and refinements that help save fuel and money without taking the fun out of driving.

About Volkswagen:

Volkswagen, a leading carmaker in Europe sells its broad model range from the Fox to the Phaeton in more than 150 countries worldwide. Volkswagen offers the Polo, Vento, Jetta, Passat, New Beetle, Touareg and the Phaeton in India.

Press Contact:

Volkswagen Group Sales India Private Limited:

Snehal Kurup / Gagan Mangal
[email protected] / [email protected]

HANMER MSL

Glen D‘Souza / Arun Thankappan
[email protected] / [email protected]