MAM

Volkswagen, Ministry of Tourism join hands for Clean India campaign

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/28/Woodland-Canada_Tourism.jpg?itok=aiSYEM5i

MUMBAI: European passenger car manufacturer Volkswagen in association with the Ministry of Tourism has kick-started its Clean India campaign. As per the plan, every year 9 January will be marked as ?Clean India Day?.

The inauguration of this campaign was held at the India Gate in New Delhi today.

The car manufacturer had launched "The Think Blue campaign" in India in March last year.

Keeping in line with this pledge, Volkswagen has undertaken many initiatives to keep Indian cities clean and green following the introduction of this campaign, the company said.

Volkswagen Group Sales India member of Board and director, Volkswagen Passenger Cars Neeraj Garg said, "Ever since the launch of our Think Blue campaign in India we have been initiating numerous cleaning drives, campaigns to plant more trees and to stop littering our surroundings by creating art pieces from the scrap that people throw."

He added, "Today, we have taken another step in order to encourage more people to pledge towards a cleaner India by supporting the Ministry of Tourism?s campaign of ?Clean India?. It is an honour to be able to work together with the Indian Government towards fulfilling our pledge to Think Blue for a beautiful India."

About Think Blue. campaign:

It is a firm feature of Volkswagen Brand?s ecologically sustainable activities. Volkswagen connects innovation and responsibility for the environment by acting as a unit. While the Brand stands on three main pillars of Valuable, Innovative and Responsible, Think Blue. stands on the pillars of ?Solution, Individual Behaviour and Involvement.?

The key contributors to the Think Blue. credibility mindset is the Brand?s low emission, fuel saving products under the umbrella brand of BlueMotion Technologies. BlueMotion Technologies is a range of innovations and refinements that help save fuel and money without taking the fun out of driving.

About Volkswagen:

Volkswagen, a leading carmaker in Europe sells its broad model range from the Fox to the Phaeton in more than 150 countries worldwide. Volkswagen offers the Polo, Vento, Jetta, Passat, New Beetle, Touareg and the Phaeton in India.

Press Contact:

Volkswagen Group Sales India Private Limited:

Snehal Kurup / Gagan Mangal

Snehal.kurup@volkswagen.co.in / gagan.mangal@volkswagen.co.in

HANMER MSL

Glen D?Souza / Arun Thankappan

glen@hanmermmsl.com / arun.thankappan@hanmermsl.com

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/arrow-compaign.jpg?itok=hgSCbNkz
Arrow says, 'best is yet to come' in latest campaign

Marking its 25th anniversary in the country this year, Arrow continues to stand tall for its contemporary, timeless and classic workwear; one that India has loved it for.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/shop.jpg?itok=NhA_IFk2
This Diwali, Shopmatic helps you set up your online shop at just INR 4400

With online shopping being in the rage around the seasonal festivities, international e-commerce company Shopmatic is giving small businesses a golden chance to participate in the frenzy by setting their digital shops.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/itw.jpg?itok=D5dXtdsI
ITW Consulting Associates with Cricket South Africa for The Commercial Syndication of The MSL T20 League

ITW Consulting, India-based Sports management company through Global Sports Commerce (GSC), has acquired On-ground Rights, Sponsorships and Broadcast Productionfrom Cricket South Africa

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/ted.jpg?itok=OPVUOO3j
Mumbai Gears Up For The 10th Edition of TEDxGateway 2018 as 20+Speakers Take Center Stage

If there’s one platform that brings masterminds together from various walks of life, the first name that comes to mind is TEDxGateway.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/alok.jpg?itok=MAB2VkqM
Initiative appoints Alok Sinha as chief strategy officer

IPG Mediabrands has appointed Alok Sinha as chief strategy officer in line with the agency’s transformational vision merging legacy with new-age dynamism.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/Anita%20Nayyar.jpg?itok=W6JCIGF0
Anita Nayyar elevated as CEO of Havas Media Southeast Asia

Havas Group has promoted Anita Nayyar as CEO of Havas Media Southeast Asia on the back of an accelerated growth strategy in the region. This is in addition to her role as CEO of Havas Media India.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/Vivek-Katoch.jpg?itok=V7AcuoPj
Guest Column: The changing landscape of 'Festive Marketing'

Festive season is a time when marketing spends by brands shoot through the roof – and for good reason. This is the time when most high-ticket purchases are made, or if not, influenced. Because of these, most products have huge discounts going on their platforms or brands.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/lebels.jpg?itok=VW9P_FKa
Publicis.Sapient launches campaign with The Humsafar Trust

Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has launched a short film, #PeopleNotLabels, in partnership with The Humsafar Trust, India’s oldest LGBTQ organisation.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/amir.jpg?itok=EQqQGKB-
Datsun appoints Aamir Khan as face of brand

Datsun has announced actor Aamir Khan as its brand ambassador in India.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories