MUMBAI: Volkswagen has launched a special edition of its popular model, the Vento, coinciding with Season four and five of the Indian Premier League (IPL).

The Vento IPL Edition will be the first such model to be introduced in the Indian market. The cars will go on sale from the first week of April.

The Vento IPL edition has various features such as colour touchscreen multimedia player, navigation system and other specially branded accessories. The car is available for Rs 724,000 (ex-showroom) in New Delhi.

Said member of board and director Volkswagen passenger cars, Volkswagen group sales India Neeraj Garg, “The award winning Vento was specially designed for the Indian customer and has become very popular since its launch last September, hence, the perfect choice for an action model for this market. The Vento IPL Edition adds to our existing line-up as we continue to strive to give our customers innovations and at the same time value for money in our products.”

Volkswagen group sales head of marketing and PR Lutz Kothe added, “Globally Volkswagen introduces special editions which have been very successful. The IPL edition is our first step towards a similar initiative. We will be adopting a complete synergetic marketing approach during the IPL to reach out to our customers across our carline.”