MAM

Volkswagen launches 'Post It' campaign

Mumbai: Volkswagen, Europe‘s car manufacturer, has announced the launch of its new ad campaign for the festive season titles ‘Post it‘.


‘Post it‘ is an integrated brand communication campaign, which encompasses print, digital and out-of-home media with an objective to capture the hearts and minds of the Indian consumers.


This campaign will be driven by a contest targeted towards the prospective Polo and Vento buyers.


The campaign commences with a ‘Post it‘ neatly placed on the front page of a leading newspaper across India - reiterating the "unique" and "unforgettable" Diwali offering on the Polo and the Vento. Similar ‘Post its‘ will also be pasted at bus shelters, inside air conditioned buses, parked cars in major parking lots and movie tickets.


The customers across India booking the new Polo and Vento during the month of November 2012 will be eligible for participating in the contest.


These customers will have to answer three questions at the time of booking and the right answers will then be processed for a lucky draw and the results of the draw will be announced in the month of December 2012. The lucky winners will drive away with free Polo and a Vento.


Volkswagen Passenger Cars head of marketing and PR Lutz Kothe said, "We are extremely excited about this unique campaign where we have been able to effectively convert a static medium into a dynamic one across our key markets."


"The campaign is a focused one specifically targeted towards our prospective customers who have been identified and clustered according to their demographics based on our CRM data," he added.


The post it campaign will run for a period of 1 month starting today.

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