MUMBAI: After the innovative and widely appreciated ‘Talking Newspaper’ campaign for the new premium entry level sedan, Volkswagen has launched the 360 degree marketing campaign.

The German car maker company’s campaign for Vento effectively reflects its “Best in Class” positioning, through its communication route “tears of perfection”.

Volkswagen Group Sales India head marketing - Volkswagen Passenger Cars Lutz Kothe said, “At Volkswagen our aim has been to break away from the communication clutter by being innovative and refreshing in the way we narrate our story to the customer while ensuring the intended core message is intact. In this campaign, we have brought our engineers’ feelings towards the Vento to establish its Best in Class features.” 

The TVC, launched today, highlight the fact that the Vento has been crafted by engineers in the Volkswagen plant in Chakan, Pune, with “passion at every stage of manufacturing, culminating into a perfect car for the customers, that it is hard to let go.”

The campaign will be running across television channels, print, online, digital and out of home media to establish awareness about the Vento until mid-November 2010, the company said.