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Volkswagen drives AXN's 'The Apprentice Asia'

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MUMBAI: Volkswagen Malaysia has announced that it is the ‘Official Car‘ of AXN‘s local production, ‘The Apprentice Asia‘ premiering on 24 May at 9 pm.

Volkswagen adds that its The Apprentice Asia‘s quest to identify the best talent aligns with its core focus on its human capital efforts both in Germany and throughout the world, which have resulted in the company being recognised as a preferred employer.

In The Apprentice Asia, 12 candidates are picked from the cream of the crop across Asia. Representing seven countries across the region, they are an ambitious lot driven by their thirst for success and their common desire to work for Asia‘s aviation tycoon, Tony Fernandes. Filmed in Singapore and Kuala Lumpur, the series also stars Tony‘s advisors - Tune Hotels Group CEO Mark Lankester and Expedia Asia CEO Kathleen Tan. They play a role by being on the ground to observe each team complete their task, and their opinions influence who Tony hires at the end of the day.

Volkswagen Group Malaysia MD Zeno Kerschbaumer said, "‘The Apprentice Asia‘ gives us an opportunity to feature the character of our products for a fitting partnership that encourages competition. Our cars offer fun driving and a sense of competition through the use of technologies like TSI and DSG so, The Apprentice Asia is a right fit for the brand".

Volkswagen has cemented the relationship by providing three of its models - Passat, Sharan and Touareg - to support and provide mobility requirements for contestants and the show‘s advisors throughout the 11 episodes.

"This partnership will also inspire and drive the show‘s contestants to give their best in quality, innovation and leadership. Much like our business, we believe that healthy competition will unearth talent and skills; and we are confident that our brand will contribute towards producing the next successful and potentially iconic entrepreneur in Asia. We are proud to extend this relationship to AXN," he added.

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