MUMBAI: Retail Major Shopper’s Stop Ltd has acquired the exclusive rights to manufacture and retail official Zoozoo merchandise in specified categories across all Shoppers Stop stores in the country.

These categories include t-shirts, kidswear, mugs and bed and bath accessories.

Vodafone Essar CMO Kumar Ramanathan said, "Zoozoos have amassed a devout fan-following and this compelled us to bring them even closer to fans in the form of merchandise."

Adds Shoppers Stop customer care associate, VP marketing and loyalty Vinay Bhatia, "Character merchandising is a new emerging trend in India targeting the youth. Given the increasing size of the youth audience at Shoppers Stop, this merchandising line fits well in our offering."