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Vodafone launches second leg of 'Made for You' campaign

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MUMBAI: Vodafone has launched the second leg of its 121 ?Made For you? campaign, created by Ogilvy & Mather.

Directed by O&M NCD Rajiv Rao, the ad film is produced by Good Morning Films.

According to the company, the first phase established that one can get unique offers of their choice by dialling 121 from their Vodafone mobiles.

"We now extend the campaign offering multiple products. Idea was to showcase the unique usage of certain types of people (heavy talktime, internet or STD users) to communicate the types of offers that are available when you call 121 before you recharge. Full talktime idea was developed keeping in mind a popular guy in college with a need to talk for longer durations. STD and Internet films also take a similar approach reflecting a slice from our day-to-day life and people we meet," the company said in a statement.

The 121 campaign positioned 121 portal as the one stop shop to get plans/offers customized (Made for You) on the basis of your current usage. The 121 extension campaign brings to life in a direct manner the product possibilities that 121 offers.

The 121 campaign extension will be six week long with three films bringing to life the product propositions on Full talktime, STD & Data. There will be a high decibel 360 media plan using TV, Radio, Print, Outdoor, on-ground, digital and online plan.

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