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VML Qais appoints Natasha Kapur as business director

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MUMBAI: VML Qais has appointed Natasha Kapur as business director. This appointment marks the expansion of VML Qais? India operations to Delhi. The Delhi office will offer digitally-led marketing experiences with in-house service lines across strategic planning, creative, research and analysis, social and digital media.

Kapur joins VML Qais with over a decade of experience in digital marketing, brand management and strategic initiatives across India, Asia Pacific, USA and Europe. She has worked with companies in the media, advertising and telecom sectors. She has conceptualised, co-created and driven digital marketing strategy and integrated marketing campaigns, both at a global and national level, building many successful brands during her career.

In her earlier role, Kapur was senior manager - strategy and communications at Sony Mobile. She was responsible for developing and driving integrated marketing strategy and communications for Sony Mobile?s mobile content and services ecosystem, that included mobile app stores, graphics, games, music, movies and device management services on a global level.

VML Qais Asia CEO Tripti Lochan said, "With Natasha?s rich experience in brand building using digital and new media, platforms, partnerships and tools, she is ideally suited to join our team and provide thought leading, cutting-edge digital marketing experiences to clients."

"I?m really looking forward to building great brands for companies by creating engaging experiences for consumers wherever they live in the digital universe, and am pleased to be joining the VML Qais team during this exciting stage in their India journey," added Kapur.

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