VML Qais appoints Giles Henderson as social and paid media offering team lead

MUMBAI: VML Qais has appointed Giles Henderson as regional associate director media and channels with immediate effect. He will assume responsibility for the delivery of all channel services including social media, paid media, content marketing, search and blogger outreach.

Henderson comes in from Adgenda Media where he was digital director. He was responsible for all digital activity there including digital channel planning, buying, execution and optimisation, in addition to a key focus on business development. Before that he was media director at David Knight Advertising and media manager at Clark & Taylor Advertising. For a while, Henderson also ran his own advertising and marketing consultancy, Garreck Direct Communications.

Henderson has been a long-time consultant for the World Land Trust, which was one of the first charities to undertake affiliate marketing. He continues to advise the WLT on digital strategy and implementation, enabling them to expand reach, increase donations and consistently attain high levels of effectiveness for both paid-for and Google Grants SEM.

VML Qais Chairman Keith Timimi said, “We live in a world where consumers call the shots. No longer can we rely on one-way broadcasts of messages that use reach and frequency to beat customers around the head. We work with our clients to humanise their brands in all aspects of their communication, and so we have been on the lookout for a strong multi-channel digital leader to help orchestrate that process. Giles was the perfect fit, and we are delighted that he has chosen to join our rapidly expanding insurgency.”

Henderson added, “I have always enjoyed working in tight-knit, nimble teams with big goals, so joining VML Qais, with its famous agency culture, felt like the perfect fit. I have been involved in some market-leading initiatives in the UK, such as attribution modelling and re-marketing spanning display, search and social, and I can’t wait to bring my knowledge to bear for marketers in Asia, the most dynamic marketplace in the world.”

Latest Reads
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns
Interactive Television's Buzz Index to help advertisers make smart investment in movies

Interactive Television, a unit of WPP, has launched ‘Buzz index’- a revolutionary buzz measuring tool for helping advertisers to make informed decisions for cinema advertising.

MAM Media and Advertising Media Agencies
India's AdEx revised to Rs 62,483 cr. by EEMA; includes 'experiential' with 13.6 per cent share

MUMBAI: ‘Experiential Marketing’ or the concept of creating a bond between the consumer and the brand beyond ‘buying and selling’ by immersing them in an experience, is an underrated and underrepresented form of marketing, several marketers guiltily admit.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories