MUMBAI: Only Much Louder (OML) Entertainment, the music, live events and youth media company, has appointed Vizeum as its media AoR.

Vizeum will handle the business out of its Mumbai office.

Vizeum MD - Indian Subcontinent S Yesudas said, "We have been investing our energies and resources behind turning our clients as our ambassadors by delivering tangible contributions to their business growth. And it gives immense satisfaction to know that it is paying back for us in terms of our clients referring us to others.This is another referral business. We sincerely thank the OML management for their faith in us. I take this opportunity to welcome the client into the Vizeum family."

OML Entertainment CEO Vijay Nair added, "One of our key goals is to effectively disseminate communication about our properties to our target audiences. We don‘t believe in advertising for the sake of advertising and our partnership with Vizeum is aimed at designing and deploying communication through clutter-breaking, high impact formats."

OML plays at the intersection of three elements - alternative culture, youth and brands. It focuses on reaching the youth market in India through high quality entertainment properties including music festivals, television and web-based content.

Former Bindass business head Keith Alphonso had joined OML as revenue head in August.