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Vizeum wins media duties of IMS Learning Resources

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MUMBAI: Vizeum India, the media arm of Aegis Group, has won the media duties for management entrance training institute, IMS Learning Resources.

The business that has been awarded after a multi-agency pitch will be handled out of the agency’s Mumbai office.

Sanjay Barretto IMS marketing head said, “We have chosen Vizeum for their understanding of the test prep business and its target audience. We feel Vizeum will do justice in providing support to our future plans. We look forward to building a long term partnership with Vizeum in achieving our objectives.”

For Vizeum, this comes close on the heels of them picking up the media duties of Nickelodeon.

Vizeum Indian sub-continent MD S Yesudas added, “We are delighted at this win and for many other reasons too, Vizeum, launched less than two years today manages over 25 impressive engagements, won through multi agency pitches and referrals, across all our 3 offices. Clients are waking up to the reality of engaging with partners and not media traders. Each of our clients are our ambassadors. I take this opportunity to welcome IMS Learning Resources into the Aegis Media family.”

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