MAM

Vizeum wins media duties of Aegis Global Academy

MUMBAI: Having already bagged three different accounts in the past few weeks, Vizeum has now added Aegis Global Academy (an Essar Group enterprise) to its current mix of clients.


Aegis Global Academy, which will be bringing to India the first ever institute offering B-school equivalent post-graduate course on Customer Experience Management, has signed on Vizeum as their media agency on record (AoR).
 
Confirming the decision to appoint Vizeum, President of Aegis Global Academy Subir Ghosh said, "Vizeum clearly had the benefit of being the Essar AoR, when we were looking for a media partner. The satisfaction levels of Essar further added to their merit. And we had no doubt about the partnership when we started interacting with them."


The Institute of Customer Experience Management aims to create professionals suited for the services sector from India and overseas. The curriculum will embrace mind-set, skill set and knowledge ethos to the optimal degree by focusing more than 65 per cent of course time on hands-on work experience and 16-week internships. This 15-month course will be conducted at the Coimbatore campus of the Academy.
 
Targeted at potential/fresh graduates as well as employees with less than two years of experience, the course is ideal for students aspiring to build careers in the booming services sector.


Commenting on the win, managing director for Vizeum- Indian Subcontinent S Yesudas said, "We are extremely thrilled at this win. There can‘t be anything better than the satisfaction levels of an existing client getting translated into a business opportunity for us. This business will be handled out of our Mumbai office.
 

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