MUMBAI: Aegis Media‘s Vizeum has been roped in to handle the media planning and buying for Credila Financial Services, part of HDFC Ventures.

The size of the account is pegged at approximately Rs 100 million.
 
Said Vizeum Media Services MD India sub-continent S Yesudas, "The assignment is very interesting and challenging. We will be looking at making specific and tangible contributions in the areas of brand health, client‘s business and customer relationship initiatives." 
 
While Vizeum will be undertaking the entire media initiative for the client, Credila will also receive contributions from Aegis‘ specialized solution groups - Isobar (digital) and Posterscope (OOH).
 
Prashant A Bhonsle, Country Head, Credila, said "With Vizeum we are hoping to do a lot of below and above-the-line brand activities, hold seminars in colleges and educational institutes, as well as foray into digital, electronic, print and television advertising. The reason we chose Vizeum is because they came across as a very energetic and knowledgeable firm, with good client servicing. They put in a genuine effort to understand their clients business and then combine it with their own domain knowledge to come out with media plans that we are very happy with."