MUMBAI: Vizeum India, part of the Aegis Media Group, has bagged the media duties of Essar Corporate. Essar had several media agencies pitching for its multi-crore media business to effectively manage the company‘s communication investment. 
 
Says Essar head corporate brand Sandip Sen, "We chose Vizeum after a robust media pitch which saw participation of many players. Vizeum‘s strategic thinking and communication perspective, in addition to buying, planning and their commitment to our business, was the deciding factor."
 
Avers Vizeum Media India MD Indian sub-continent S Yesudas, "We are extremely delighted with this important win. I thank Essar management for appointing us as their partners and we look forward to adding might and muscle to their communication investments. This has been one of the most detailed pitch processes, lasting for over two months and this win speaks volumes about the strength of our product and people."
 
Aegis Media chairman India and CEO South East Asia Ashish Bhasin adds, "This win is another feather in Vizeum‘s cap. I welcome Essar into the Aegis family and it is gratifying to see how Yesudas has created a credible media agency from scratch within a very short span. I am sure more and more clients will soon gravitate to the Vizeum offering of connecting with consumers."
This is the Vizeum‘s fourth new business win in five weeks. Over the last five weeks, the agency has also won the Luxor/Parker Group, Giovani and BSA Motors.