MUMBAI: Viacom 18 Media Network’s television channel Nickelodeon has appointed Vizeum India, the media arm of Aegis Group, as its agency on record (AOR). Maxus was the incumbent agency on the account. 
 
Nickelodeon India senior vice president and general manager Nina Elavia Jaipuria says, "In our assessment, they have the right hunger, passion and experience to make a difference to our brand. We look forward to a rewarding relationship that complements our aggressive business objectives. We wish them all the very best.”
 
This is Vizeum’s fifth win in the year 2011. The previous wins are TI Cycles, TTK Healthcare, Lotus Herbals and Medela.
 
Says Vizeum managing director India sub-continent S Yesudas, "We are extremely delighted with this win. I thank the Nickelodeon management and marketing team for considering us a worthy partner. This is a challenging assignment and we are aware of our responsibilities. We intend to work as the extended brand team of Nick to make tangible contributions to their business issues.”