MUMBAI: Aegis Media’s Vizeum India has been awarded the media mandate of Fox Star Studio.

Fox has appointed the agency in a move towards consolidating its media operations in the Indian market.

Vizeum already handles the Fox business in 20 other countries in the world. It will now be involved in various initiatives to plan the media strategy and help optimise the marketing investments for Fox Star Studio’s marketing investments in India as well.

Fox Star Studios head- distribution, marketing and syndication Vivek Krishnani said, "We operate in an Industry where information availability is a challenge and spending decisions need to be more scientific. Being part of a global set up, it puts challenges on us to create accountability for the resources invested in promoting our films. Vizeum brings in an understanding of the media environment and the media dynamics which will help us optimise our media spends and help deliver a better ROI. There are interesting times ahead for both of us. We wish Vizeum all the very best"

On winning the account Vizeum Indian sub-continent MD S Yesudas added, "We are delighted at this opportunity. We also have another reason to celebrate - This business moves to Vizeum based on the client’s evaluation and satisfaction of our local abilities, and not just the global credential. It indeed was a long process. We will bring on board our best in class global expertise, combined with what the local market needs from a theatrical marketing perspective. We thank the Fox Star Studios management for placing their faith in us. This business will be handled out of our Mumbai office."