Vizeum bags Dalmia Cement media account worth Rs 100 mn

MUMBAI: Dalmia Cement Bharat Ltd (DCBL) has appointed the Aegis Media Group-owned Vizeum as its media agency on record (AoR).

The size of the account is Rs 100 million, according to sources in knowledge of the deal.
With this new contract, Vizeum has bagged four fresh clients over the last three weeks. The list includes Aegis Global Academy, Sanyukata Developers and Asia Motor Works.

Vizeum‘s Chennai office will handle the account under the leadership of general manager E M Sreeneelakandhan. 
Says Vizeum MD Indian sub-continent S Yesudas, "This is our fourth account win in the last three weeks. We will be looking at making specific and tangible contributions to increase the quality of DCBL‘s communication investments."

Dalmia Cement is looking for a fresh and diverse approach in its communication investment strategy. Says DCBL executive director- sales and marketing BK Singh, "Vizeum has been evaluated amongst the other choices available on the basis of their systematic/exhaustive processes and reliable people."
DCBL is a multi-spectrum cement player in South India with a sizeable market share. It has cement plants in southern states of Tamil Nadu (Dalmiapuram and Ariyalur) and Andhra Pradesh (Kadapa), with a total capacity of 9 million tonnes per annum.

The company specialises in super specialty cements for strengthening airstrips, concretising railway sleepers and cementing oil wells. Its consumer brands available in the market are Vajram & Superoof.

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