MUMBAI: Aegis Media‘s Vizeum India wins the media duties of C.R.I. Pumps, a new entrant in the Coimbatore market.

The business will be handled out of Vizeum‘s Chennai Office.

Vizeum managing director India sub-continent S Yesudas said "With the communication initiatives planned, the journey ahead would be quite interesting. This also opens up a new market for us and increases the width and breadth of our Southern operations."

The company was established in 1961 and is in the business of manufacturing water lifting pumps - be it for agriculture, industry, domestic, mining or civil applications.