MUMBAI: At the workplace, while accomplishments are celebrated, compliments specifically for women are often rooted in gender and stereotypes. To empower women, Vivel, in line with its philosophy of 'Ab Samjhauta Nahin' (no more compromises) has collaborated with renowned satirist Kunal Kamra to present a 'Say It Right' video to help change non-compliments to a genuine compliment at work!

With this campaign, Vivel is trying to create an environment where there are only genuine compliments that infuse confidence, are free of any gender-biased thoughts and appreciate and praise the efforts.

ITC Limited chief executive of personal care products business Sameer Satpathy says, “Compliments and appreciation are powerful motivators. But we need to ‘Say It Right’. This creates a collaborative environment which fosters gender equality at the workplace. This video from Vivel’s #AbSamjhautaNahin campaign is thought provoking and provides perspective on how women would like to be complimented at work.”

Writer Kunal Kamra adds, "It was so much fun shooting this, all the women in the video got their individual perspective on the idea. They weren't asked to follow a script at all I just asked them a question and heard them out. Even if a few people get the nuance of how to compliment a fellow colleague at work it's a job well done by ITC Vivel".