MUMBAI: Cheil Worldwide SW Asia has appointed Vivek Dutta to the post of vice president planning. He will report to Cheil Worldwide SW Asia COO Alok Agrawal.

Dutta comes in from Hakuhodo Percept where he spent five years as VP and national planning head. In the past, he has worked with JWT and at Dainik Bhaskar, LNJ Bhilwara Group (Mayur Suitings) and Mahindra & Mahindra in brand & marketing functions. He has nearly a decade and a half of experience in the field.

Agrawal said, "Vivek has the right credentials to provide the required momentum in the planning function. His experience across diverse categories from automotive to consumer electronics to health, lifestyle and sports to social development, makes for the perfect choice of a seasoned partner for the Cheil India team."

Dutta said, "It’s a great time to be a part of Cheil. Contrary to popular belief Cheil is not just a Samsung agency. The intention here is to exponentially grow to be one of the top agencies in India. The fact that in the past few months Cheil has acquired a slew of varied business is a testimony for this. My intention is to be a part of this movement and provide momentum for growth."

Dutta has extensive brand experience in the automotive sector having worked on the Maruti Suzuki range comprising The Grand Vitara, WagonR, A-Star and M800 and Suzuki Motorcycles. He has also worked with Daikin, Carrier, Panasonic, Sharp, Toshiba, Sony and the like in both the HVAC and consumer electronics categories. Other career brands include Yakult, Hindware, Sukam Power Solutions, Unicharm, Citizen Watches, Top Ramen noodles, Unicef, ILO, GAIL, Apollo Tyres and ESPN Star Sports among others.