MAM

VivaKi scales audience on demand in APAC through regional activation center

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/22/APAC-Netflix.jpg?itok=mSmXaXIQ

MUMBAI: VivaKi continues the global expansion of audience on demand (AOD) and announced the launch of a regional activation center for Asia Pacific, based in Singapore. Following substantial growth of AOD and increasing global demand, the center will launch and aggressively scale Publicis Groupe?s addressable media practice throughout Asia Pacific. Grace Liau has been appointed to lead the operations as regional GM.

AOD is Publicis Groupe?s multi-channel digital addressable media buying practice that enables global and local advertisers to reach the right audiences, at the right time, at scale, across all digital touchpoints in real-time. Combining the talent of some of the industry?s leading addressability experts along with industry-leading technology and data partnerships, AOD delivers data-driven display, video, social and mobile advertising buys for Publicis Groupe agencies including Starcom MediaVest Group, ZenithOptimedia, Razorfish and DigitasLBi.

As one of the first entrants in the real time bidding marketplace, AOD is recognised as the most trusted solution in the industry. Globally, AOD has served more than 280 billion impressions across more than 110,000 campaigns for 2,283 advertisers in 23 countries.

VivaKi country chair in southeast Asia Jeffrey Seah said: "Audience On Demand (AOD) is VivaKi?s proprietary trading desk technology. It represents the epitome of laser-targeting consumers - a real-time matching of advertising inventory to consumer profiles. Just like programmatic trading in the financial stockbroking houses, AOD will bring an industrial-level of efficiency over "retail" media buying and will provide our agencies with the competitive advantage needed in our technology-infused industry."

The aim of the regional Activation Center is to proficiently scale the Groupe?s digital addressable media practice across Asia Pacific, whilst maintaining global consistency and the high standards AOD is synonymous with. Following highly successful beta testing of AOD across Singapore, Malaysia and Indonesia this news also formally launches AOD in South East Asia.

?AOD was built to provide clients with quality, service, safety and transparency in the programmatic space. Our commitment is to preserve these benefits even as we pursue an aggressive growth strategy. Establishing an activation center in Singapore, and installing a respected, experienced AOD expert at the helm, allows us to scale AOD in a vital region while ensuring the unique value proposition of the offering. Grace and her team will activate all the attributes of AOD, including the VivaKi Verified standards, which no other programmatic option can offer,? VivaKi CEO Frank Voris expounded.

Originally from Singapore, Grace has spent the past 20 years living in Boston and transfers into her new role with a formidable track record in the online advertising sector. Grace is a digital marketing pioneer and was part of the original VivaKi team that launched AOD in 2008. Most recently at VivaKi, Grace has lead the Platforms Partnership team and the Ad Operations Center of Excellence (Ad Ops COE), an internal consultancy focused on establishing a community of world-class digital advertising professionals that develop and lead digital ad operations best practices across VivaKi.

Prior to joining VivaKi, Grace headed up the Media Operations & Technology practice for Digitas where she was responsible for developing bespoke strategies for clients and leading their Advanced Targeting technologies work. Grace will transition into her new role at the beginning of October and will report into Kurt Unkel. Also joining the Activation Center team in Singapore is Stephen Tompkins as AOD Director. Stephen transferred to his new role in August and will be tasked with driving growth of AOD across the APAC network. Stephen joined VivaKi in 2011 as a platform expert and has been an instrumental part of the team. Most recently Stephen has been based in Beijing where he has been responsible for driving adoption of AOD across the region. Kurt Unkel, President, Products & Solutions for VivaKi comments: ?Grace and Stephen are industry experts in addressable and programmatic media. Both have global experience, are proven collaborators which have made them instrumental to AOD?s success. They will preserve and enhance the benefits of AOD as we scale the offering and grow markets.? This news follows the recent announcement that VivaKi has launched an Activation Center in Amsterdam to proficiently scale AOD across Europe. A third regional activation center is currently being planned in China.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Rubeena-Sigh-CEO-iProspect-India_hirespic.jpg?itok=8sjWWNiQ
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/mm.jpg?itok=5I7BE3LL
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/role.jpg?itok=I0e8t7go
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/WATConsult.jpg?itok=ls3AI8Ud
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Abhyuday_Jindal-Ajey_Shiledar-Anil_Nair.jpg?itok=hIE2hNZx
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Olympic_Gold-Tata_Motors.jpg?itok=7PDtt9QW
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Believe.jpg?itok=Kd-jOrDg
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/ficci.jpg?itok=4K2Fvclx
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/PPL.jpg?itok=JQRkXGlN
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories