MUMBAI: In a bid to strengthen its India presence, VivaKi Exchange India (earlier known as India Media Exchange) has restructured its senior management team and introduced a few operational changes for the region, all to be effective immediately.
Said VivaKi Exchange India chairperson Ambika Srivastava, "IMX in its new avatar as Vivaki Exchange presents strategic opportunities for the team to leverage its powerful scale in India. Our media buying clout ability is already noteworthy, and as we move into the new brand, our clients will witness the unique capabilities we bring to the fore. The VivaKi Exchange platform enables us to amass and supplement resources as well as invest in delivery of new tools, capabilities and technology platforms to clients in this dynamic and growing market."
As per the changes, the VivaKi Exchange will be lead by Mona Jain as chief operating officer. Jain was until recently India head - strategic investments.
Speaking on her new role, Mona Jain said, "Today‘s market dynamics and vast media landscape including the integration of both offline and online opportunities coupled with the strong influence that the VivaKi Exchange will bring to the fore will be game changing. As IMX, we have been the greatest challenger and have amassed the best for our clients and now I am looking forward to the new panorama that VX will unfold for clients and the community alike."
Jain will be working with Sejal Shah has been elevated to executive vice president and will be responsible for content and partnerships and Shikha Mahajan who joins VivaKi Exchange as vice president - expansion and alliances.
Meanwhile, VivaKi Exchange has also rolled out the VivaKi Nerve Center (VNC) in India with Pavan Chandra as managing director.
The VNC aims to bring cutting-edge technologies that will provide a competitive advantage to Starcom Mediavest, ZenithOptimedia and Solutions-Digitas in the months to come.
The new model from VivaKi makes an attempt to deliver powerful digital capabilities to the Groupe and its clients that are accelerated for the new media landscape. The VNC‘s primary function is to find and scale audiences that have the best affinity for clients‘ brands.
