MUMBAI: Cinema advertising and mall and multiplex branding company Jaguar Services‘ Vishnu Telang is now a 50 per cent equity stake holder in Khushi Advertising.

In a 17-year career, Telang contributed to building Jaguar Services into the leading player with pan India presence and a team of more than 100 professional. He was one of the first few people to convince marketers and theatre owners and build this market as a relevant media for effective communication.

Telang said, "The multiplex and mall revolution has just begun with hundreds of new properties and cities to be added in the next few years. In Khushi Advertising I have a like minded dynamic partner - they already have a pan India presence and impressive inventory in multiplexes, malls, shopping centres, clubs and department store, everything a client would want in his ambient media plan."

Khushi Advertising founder Pranay Shah said, "In the last five years Khushi has already expanded across 19 cities in India. With Vishnu coming on board with his vast servicing and industry experience, we can look at reaching the next level in business deliveries. For our clients, it will mean a new chapter in service orientation, result-oriented creativity and complete ambient media solution."