MUMBAI: Rediffusion Y&R has brought on board Vishal Anam as head of its Brand Asset Valuator division (BAV). This is in keeping with the agency‘s intention of investing in strategic planning and strengthening the team for the same.

Anam comes with over 10 years of consulting and quantitative research experience and joins a team of in-house experts.

Prior to joining Rediffusion, he was at Nielsen where he helped various global FMCG clients design and evaluate strategies that deliver marketing success.

Rediffusion chief strategy officer Gautam Talwar said, "We believe in making the insights gleaned from the BAV integral to our approach to brand strategy for all our clients. We are considerably expanding the scope of the study in India for 2013 and hence investing even more in the BAV this year. Keeping this in mind, we welcome on board Vishal Anam to help us take BAV to the next level in India."

Anam said, "The BAV is an amazing brand diagnostic tool. It takes the discussion forward from tracking the health of the brand to a level of knowing the space the brand should operate in. The tool is the first-of-its-kind in the Indian market, which can partner brands across categories and give shape to all future brand strategies. I am delighted by this opportunity to lead the BAV Insights division."

Rediffusion has plans to unveil BAV® 2013 this year, which will incorporate new data points, more brands, more categories, and a much larger sample size. A Young and Rubicam property globally, BAV is a research-based toolkit that examines how a brand is perceived by consumers across 48 different attributes like whether a brand is thought of as innovative, trustworthy, daring, unique, friendly or high quality.