Virgin Media goes for gold with Glasgow 2014

MUMBAI: UK communications and entertainment company Virgin Media has been unveiled as the newest partner of the Glasgow 2014 Commonwealth Games.

The company will also further support the Games as presenting partner of Athletics, which will be most evident during competition.

The Games will take place in Glasgow from 23 July to 3 August 2014 and will feature 6,500 athletes and officials from across the Commonwealth. They will compete in the largest sporting and cultural event to happen in Scotland in a generation.

Over one million people are expected to attend 11 days of world class competition, with up to 15,000 volunteers showcasing the best the city has to offer.

Virgin Media CMO Jeff Dodds said, "Glasgow 2014 will bring together the greatest athletes from across the Commonwealth for one of the biggest sporting events ever to take place in Scotland.

"With our Home Nation heroes and international superstars, we‘re getting behind Glasgow and can‘t wait to build on an amazing track record of success."

Glasgow 2014 chairman Lord Smith of Kelvin said, "We are delighted to welcome Virgin Media into the Glasgow 2014 sponsor family and we are hugely excited to be working with such a fantastic partner. Virgin Media is a highly regarded company and has such a strong presence here in Scotland.

"We look forward to collaborating with Virgin Media, its customers and staff in developing some exciting engagement and activation opportunities over the coming months, which will really bring the partnership to life."

Commonwealth Games minister Shona Robison said, "As one of the UK‘s biggest communications and entertainment companies, Virgin Media‘s sponsorship of Glasgow 2014 is welcome and will help make next year‘s Games world class."

Commonwealth Games Scotland chairman Michael Cavanagh said, "We are delighted that Virgin Media has come on board to support Glasgow 2014 and Team Scotland. Our track and field athletes are showing great early season form as they strive for selection and I know just how much they are looking forward to competing at Hampden which is such an iconic venue for Scots. The athletics competition will be world class and it is fantastic that Virgin Media are going to be the presenting partner."

As an official partner and presenting partner of athletics for the Glasgow 2014 Commonwealth Games, Virgin Media will help promote the Games in the company‘s marketing and communications and will have a strong Games time brand presence.

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories