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Viraj Singh is Viacom18 brand solutions national head

MUMBAI: Viacom18 Media has appointed Viraj Singh as national head - brand solutions.


The division that was set up to develop clients through the route of crafting customised solutions for them on MTV and Vh1.


Singh’s mandate is to focus on generating revenue opportunities through business development and setting up VBS (Viacom18 Brand Solutions) Live - the large format live event division for Viacom18 Media. He will report in to MTV India Sr VP-sales & marketing Aditya Swamy.
 
Swamy said, “In a short period, VBS has built some very valuable partnerships. Singh comes with a strong understanding of the media business and has done several integrated deals with large clients. He will be responsible for leading VBS into its next phase of growth. Our latest initiative, VBS Live has just been kicked off with India’s first bike and rock festival and I look forward to seeing Singh partner with key clients to create many such properties that add value to both sides.”


Added Singh, “VBS has evolved into a customer-centric solutions unit that focuses on creating long term relationships with clients through value creation. We have successfully collaborated with clients to create award winning solutions. I look forward to the exciting work with VBS.”
 
Prior to Viacom18, Singh worked with ESPN Star Sports and Reliance Media World (Big FM). At Big FM he worked across different roles that involved heading ad sales for the Northern region across 22 markets, setting up their Big Live division and finally as the national director of their integrated sales division, a team that super serves top clients across Radio, BTL and OOH.
 
VBS conceptualises, sells and executes solutions across ATL, BTL and digital platforms. The scope of work ranges from short format solutions, co-created customised shows and consumer engagement digital platforms to ground promotions, and soon large format live events. Some of the recent works under the VBS portfolio include Pulsar MTV Stunt Mania, MTV-Force India The Fast and The Gorgeous!, Samsung Mobile MTV Gang Next and Center fresh Zuban pe Lagam campaign.
 

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