Vir Sanghavi as the "Guest Editor"

MUMBAI: India‘s digital marketing agency, Ignitee Digital manages the social media campaigns and digital communication for Delhi Duty Free.

Journalist and columnist Vir Sanghvi talk show host as the Guest Editor for Delhi Duty Free‘s Facebook Page. In addition to interacting and engaging with the fans on DDF‘s social media platforms, Vir Sanghvi will participate in various initiatives and activities on social media that include live chats, video blogs and of course, being the ultimate guide to the good life. In addition, he‘s also very involved with the product line-up and hand picks products each month to recommend to followers of DDF.

To kickstart this activity, Ignitee Digital recently organised a bloggers meet at the Plaza Premium Lounge at the Delhi International airport, where the bloggers had an opportunity to interact with Vir Sanghvi, as he talked about how duty free shopping has evolved in India over the last few years. Titled ‘Aqua Vitae‘.

Vir also conducted a master class on his and the country‘s favourite alcoholic beverage, whisky. Animated discussions ensued on how whisky made the journey from the Scottish highlands to India and went on become the country‘s preferred beverage, especially amongst the Indian male. To add to the fervour, the forum witnessed the launch of the limited edition Johnnie Walker Black Label: Delhi Edition and Dalmore Constellation Collection.

Journalist and columnist Vir Sanghvi will put his editing skills to the test at Delhi Duty Free‘s Facebook Page

Ignitee Digital Services CEO Atul Hegde said, "Most brands today have realized the magnitude of social media and have capitalised on the social media marketing trend. Vir Sanghvi is a renowned and respected face in the industry and evolved travellers will be very excited to engage with him on Delhi Duty Free‘s Facebook page. We believe this will retain the brands recall and inform, educate and influence the consumers‘ buying behavior".
Delhi Duty Free has increased its engagement on Facebook and Twitter since last year aims to cement its online presence to inform, educate and influence consumers‘ buying behaviour.

Delhi Duty Free Head of Marketing Abhijit Das added, "Vir Sanghvi is perceived as a man with a taste for the finer things in life and thus is perfect for Delhi Duty Free considering the exclusive range of products available. Being an avid world traveller himself, Vir was really the only choice for this campaign. Given his vast knowledge, Vir will help us in building the World Traveler campaign and play a major role in educating consumers with regards to the luxury goods category."

Ignitee Digital has an array of renowned clients across sectors - Lifestyle, Entertainment, Corporate, BFSI, and Travel & Tourism and is now aggressively focusing on growing the business across industries in India.

There is also a campaign launch video where Vir Sanghavi is seen promoting Delhi Duty Free.

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