MUMBAI: After consolidating its digital and marketing solutions business, Manhattan Communications has now focused attention on its international advertising sales operations from India.

The integrated advertising agency has appointed Vipul Mathur as business head – international sales.

Based in Delhi, Mathur shall be responsible for clients based out of India who are targeting the ethnic South Asian audiences in international markets.

Says Manhattan Communications director Shantonu Aditya, “ Vipul is a veteran of the ad sales business. With his experience, we look forward to growing our international sales business even faster in the coming months.”

Manhattan Communications, which specialises in targeting the South Asian diaspora in the international market, continues its aggressive growth across the US, Canada and India.

Says Mathur, “With offices in New York , Toronto, London and India, I am sure that we can leverage the business opportunities across continents. The team here is aggressive and dynamic and I find that a big change.”

Vipul has over 14 years of experience in media sales including nine years with Zee Entertainment and Zee International. He has also worked with Radio City and Webdunia.com and other media companies.

Manhattan Communications has fully owned subsidiary companies in MediaMorphosis LLC, a full service agency based in New York, and Ethnocast Inc, an Adnetwork with proven digital technology. The shareholders of the company include Bennett Coleman and Co and PayPod Inc , USA.