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Vimal Paan Masala awards creative duties to Yang

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MUMBAI: Yang Communications has bagged the creative account of Vimal Paan Masala. Mudra was the incumbent agency.

One of the largest selling paan masala brands, Vimal Paan Masala‘s media spend for this fiscal is Rs 100 million.

Incidentally, Yang Communications managing partner Sanjay Sharma was handling the account at Mudra, when he was part of the integrated agency.

Sharma said, "We have nurtured this brand for the last four years and have been a partner in its growth. The client recognised this and has hence entrusted the duties on Vimal to us. It‘s heartening to begin the New Year on such a high note."

Yang managing partner Anil Verma said, "Vimal as a brand has been very aggressive and creative in its communication for the last few years and we aim at taking this legacy forward."

Vimal Paan Masala is a brand promoted by Lalwani industries.

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