MUMBAI: Global mobile advertising network Vserv.mobi, which has a strong focus on emerging markets, has announced the appointment of Vikas Gulati as vice president - business development for South East Asia.

Gulati will be based in Singapore and spearhead the company‘s growth in the region.

He comes with over 14 years of experience in media and marketing. He moves from Sprice.com, an online travel network (now a part of Travelport), where he was VP - marketing and business development, Asia.

He was instrumental in raising Sprice‘s revenues and company profile in Asia Pacific through business development, partnerships and marketing programs.

He has also held various leadership roles at ZenithOptimedia and Carat India amongst other companies.

Vserv.mobi co-founder and CEO Dippak Khurana said, "Expanding our operations in the burgeoning mobile market of South East Asia is a key phase of our growth strategy. Vikas‘ solid experience and customer relationships in this region will help us leverage newer opportunities and strengthen our goal of being the #1 mobile ad network in emerging markets."

Gulati added, "Over the last two years, Vserv.mobi has grown to be an admirable company in the segment, and I am excited to join them at this opportune time. Given the growth momentum the company is witnessing, I look forward to being part of the success story. With our differentiating proposition in the marketplace, we are attractively poised to capitalise on this growing demand of the mobile medium amongst developers, publishers and advertisers in South East Asia."