MUMBAI: Mudra Max, the integrated communications, planning and implementation agency, has appointed Vikas Bhambri as senior vice-ptresident for its out-of-home (OOH) business.

Prior to his appointment, Bhambri was with TDI International India as VP sales and marketing.
 
Mudra Max senior VP Mandeep Malhotra said, “Bhambri comes in at a time when we are getting ready to chart a new course. He will be our key resource in our pursuit of providing business solutions to our clients through OOH media. I am confident of his capability of taking outdoor to the next level of professional excellence.” 
 
Bhambri added, “I am excited to be a part of the Mudra Max Group. It is the only organisation today which provides a platform where all the client’s needs can be addressed under a single roof .”

Bhambri has over 15 years of professional experience in media. He started his career with MMT India as head operations. He then moved to OAP India as VP-sales and marketing where he was responsible for overall operations and implementation of processes.
 
He has also worked with JC Decaux Advertising and Clear Channel Communication India.