MUMBAI: Videocon d2h today announced the launch of a new advertising campaign for its satellite LCDs. The campaign, which features superstar Abhishek Bachchan, revolves around the tag line “Thodi soch badal ke dekho,” encouraging consumers to take a serious look at the cutting-edge innovation in LCD technology keeping aside all biases.

The TVC captures Abhishek Bachchan entering a showroom and getting mesmerized by the new Satellite LCD and in the process gets locked inside the showroom for the night. On finding out that he has no way out, Abhishek chooses to spend the night with the satellite LCD that has caught his fancy by now. The ad ends with the showroom manager finding out his mistake the next morning when he opens the showroom and instead gets thanked by Abhishek for ‘opening his eyes’ to the new innovation.

Said Videocon Group CMO, consumer electronics & home appliances business, Jaideep Rathore, “Through the advertisement we want to highlight the uniqueness of the product - an LCD with an integrated in-built set-top-box which does not require any external connections, allowing the homemaker to preserve the aesthetics of her home.Abhishek Bachchan imparts mass appeal, and infuses dynamism and contemporariness into the ad.”

The concept, ideated by McCann Erickson, will be on air from this week and is expected to be on till November. The campaign is spread across all mediums including television, radio, print and outdoor. The TVC will be aired on general entertainment, news and movie channels.