Viacom launches service to connect clients with specific audiences

MUMBAI: Viacom has launched ‘Surround Sound‘, a new sales capability enabling advertisers to reach specific audiences with pinpoint accuracy on every digital platform of the company‘s media networks including MTV, Nickelodeon and Comedy Central.

Available from today, this service offers advertisers highly targeted, scaled media buys across nearly 100 million homes on-air, and more than 80 million unique visitors online as well as mobile and email users.

The capability utilises Adobe® AudienceManager.

Viacom Media Networks head of sales music and entertainment Jeff Lucas said, "Our brands excel at delivering highly targeted demos for advertisers, but ‘Surround Sound‘ takes that ability a big step further, by empowering us to connect clients with specific audiences wherever they are across our digital portfolio."

Viacom Media Networks head of sales Nickelodeon Group Jim Perry said, "With ‘Surround Sound,‘ we‘re offering advertisers the sustainable, scalable ability to reach very specific consumers across every screen we program, from television to online video, premium display, mobile and even email advertising inventory."

‘Surround sound‘ utilises data management platform to help identify and reach key audience segments. It leverages proprietary anonymous first-party data from Viacom as well as anonymous data from trusted industry partners and providers around demographics, behaviour, geography, and purchase propensities.

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