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Vh1 in marketing push for Grammy Awards

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MUMBAI: Vh1 is airing the Grammy Awards which is the biggest awards show for the US music industry on 11 February live at 6:30 am with a prime time repeat at 9 pm.

Nescafe is the sponsor and the broadcaster is doing marketing activities for the event. Night club, Hard Rock Caf? has tied up with Vh1 for promoting the Grammy Awards at their outlets across the country. In addition to this, Hard Rock Caf? will also be hosting ?Grammy Special Weekend? wherein the club will rock with the music of all the Grammy nominees.

However, the fun does not end here. The HRC crew will groove to the tune of LMFAO?s famous track ?I?m Sexy and I Know It?.

Vh1 India is also undertaking various contests to give their fans a chance to be part of the Grammy?s mania. In addition to the Ticket 2 Ride Contest, which was announced sometime back, where the winners get a chance to visit Los Angeles and witness the awards live, Vh1 is also organizing many other contests through their partner outlets like TGIF, Crossword and Juice who will be giving special Vh1 meal, book and gift vouchers to the lucky winners of the contests in Mumbai, Delhi and Bangalore. The winners can enjoy an exciting Vh1 look or a platter free with these vouchers. The contests will be promoted by Vh1 on-air as well as on their Facebook Page www.vh1india.com/grammycontest

The Grammy Awards will be hosted by two-time Grammy winner LL Cool J. Also burning the stage with performances will be pop stars like Black Keys, Fun, Mumford & Sons, Rihanna, and Taylor Swift amongst others.

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