VGC bags Borosil‘s creative mandate

VGC bags Borosil‘s creative mandate

MUMBAI: Vyas Giannetti Creative (VGC), specializing in design and communications, has bagged the creative mandate of Borosil Glassworks wherein the agency will develop a new brand corporate identity and devise a strategic communication plan for the company. 
 
According to industry estimates, the size of the account is pegged to be in the region of Rs 100 million. 
 
Said VGC CEO and chief creative officer Preeti Vyas, "VGC is working to create strategic creative solutions for the brand communication across media using a specific set of design methodologies."
 
VGC has launched a bouquet of specialist international design and communication verticals in association with global specialists in varied domains from Holland, the US and the UK.