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'Veera' to grow 10.30 pm slot for Star Plus by 30%: Ormax study

Mumbai: ‘Veera‘ is set to grow the 10.30 pm slot for Star Plus by at least 30 per cent in its first week of airing, Ormax said in its new forecast.


‘Veera‘ is replacing Star Plus‘ long running show ‘Pratigya‘ on 29 October. Pratigya was rating 2-2.5 TVR for the past few weeks.


Ormax Media CEO Shailesh Kapoor said, "Veera has broken the Showbuzz record of being the most recalled new program on Star Plus two weeks before its launch. It should rate around 3 TVR in its first week."


Ormax Media‘s TV Track, a syndicated study based on Day After Recall (DAR) of TV channel and program viewing, showed that the premiere of Rowdy Rathore on (Sony Entertainment Television) dominated Sunday‘s TV viewing on 21 October.


Ormax TV Track covers respondents in the 15-44 years age group in SEC ABC, across 17 cities in India. According to Ormax, the top five viewed programs on Sunday were Rowdy Rathore (Set), Cocktail (Colors), Bigg Boss (Colors), Crime Patrol (Sony) and Taarak Mehta Ka Ooltah Chashmah (Sab).


Ormax Media CEO Shailesh Kapoor said, "TV Track is conducted amongst regular TV viewers across the week. Rowdy Rathore‘s excellent performance was expected given the film‘s immense mass appeal."

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