MUMBAI: Vaseline has roped in Bollywood actor Shahid Kapoor to endorse the Skincare brand’s new specially designed range for men –‘Vaseline Men Antispot Whitening Face Cream’. With the launch of this range, Vaseline forays into the male grooming segment. 
 
Available in two variants, Oil Control and SPF 15, Vaseline Men Antispot Whitening Face Cream is priced between Rs 10 to Rs 150. 
 
Hindustan Unilever Limited (HUL) GM Skincare Govind Rajan says, “Men are shy and not so open with experimenting with the female fairness products in the market. This range is specially designed for the Indian male skin, which takes care of their face. With the increase in the number of men opting for personal care products there is a definite scope for this specially designed product range to be a big success in the market.”