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Vanish ropes in Bollywood actress Sridevi as brand ambassador

MUMBAI: FMCG major Reckitt Benckiser India has roped in Bollywood actress Sridevi as brand ambassador for its specialist stain remover variant, Vanish.
 
Also, with an objective to generate trial amongst Indian consumers, the price of the trial pack has been dropped from Rs 35 to Rs 29. The packaging of the brand has also changed from a tub to a re-sealable pouch which is easy to use and store. 
 
Says Reckitt Benckiser India chairman and managing director Mohan Sethi, "Vanish is a high priority brand for the Indian business. The market for specialist stain removers is nascent in India and we aim to create and grow the market. Sridevi enjoys a great stature with Indian housewives - they look upon her as an all-round achiever who has excelled in almost every area of life be it acting, dancing or being a home-maker. Most importantly, consumers relate to her with a sense of warmth; her word is credible to them and they can believe what she tells them. She is also one of the few celebrities whose popularity cuts across all geographies in India. Thus, she was a natural choice for the Vanish brand ambassador."
 

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