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Vandana Das on board as DDB Mudra restructres

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MUMBAI: Vandana Das, who was president and branch head at Ogilvy?s sister agency Brand David, has joined the DDB Mudra Group as president of Delhi branch. She will be responsible for building both the DDB Mudra and Mudra brands in Delhi.

Das brings with her more than two decades of experience including more than 15 years at Ogilvy.

A post graduate in Psychology and Business Administration she has been a part of Ogilvy Delhi?s growth in the last few years. Besides successfully turning around many brands of Dabur across the hair care, skin care, oral care and home care categories, she launched the hugely successful Maruti- Zen ?Estillo- Little box campaign, a completely integrated effort that spanned Television, Print, OOH, Digital as well as Rural Marketing. She played a significant role in the transformation of Limca from an uninspiring brand to a very refreshing drink for the youth. She has also worked on Costa Coffee, Hindustan Times and Four Square Cigarettes. At Ogilvy Delhi, Vandana also served as a training leader.

DDB Mudra Group CEO and MD Madhukar Kamath said, ?In the Group, we are keen on building our Delhi operations around her. I was impressed with not just her dynamic leadership capabilities, but also her boundless energy and lively people skills. Both in terms of culture and mindset, she will be a great fit and asset within the DDB Mudra Group.?

In a related development, Rajiv Sabnis, who was president at DDB India, will now head the western operations for the agency. He will be based in Mumbai. His earlier mandate was to manage both the Mumbai and Delhi offices of the agency.

Mudra South executive vice-president and head Rajni Cherian will continue to head the southern operations for the Mudra Group.

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