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Van Heusen collaborates with Deepika Padukone

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MUMBAI: Van Heusen, a premium lifestyle brand, has collaborated with actress Deepika Padukone to co-create Van Heusen Woman’s limited edition collection.

On the collaboration, Van Heusen brand head Vinay Bhopatkar said, “We are absolutely delighted to co-create a line with Deepika Padukone exclusively for Van Heusen. These dresses are an ultimate combination of style, class, modernity and substance. For the woman who is always on the move and wants to look good, our limited edition with its non fussy glamour is the perfect match - in one of our Limited Edition dresses, one could belong anywhere in the world. Women fashion followers have been quite influenced by Deepika’s overall charisma and this creation sparkles with her elegant style. We have shot the campaign with her at the most historical places in Milan like Piazza Del Duono, Di Viole Di Liquirozia, The Hallway - Galleria Vittorio, Mercato De Piazza and Park Bench - La Scala amongst others. Overall it’s a stunning collection that has been put together by Deepika and Van Heusen!”

Pegged around old Hollywood glamour, classic meets contemporary is the over arching look of the collection. The exclusive line has already hit Van Heusen exclusive stores across the country.

Talking on her turning designer Deepika said “We’ll I’m hardly a designer, I think I am someone who has ideas but I’m not very good at executing. But I’m very open to seeing new things and sharing my ideas and then of course I need people to help me put it all together.”

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