Valvoline appoints R K Swamy BBDO as creative agency

MUMBAI: R K Swamy BBDO has bagged the creative duties for Valvoline Engine Oils.

The win comes close on the heels of the Rage Mobiles and LIC Nomura creative and media mandates bagged by the agency last month. 
Set up in India in 1998, Valvoline Cummins is a JV between Ashland Inc. USA and Cummins Sales & Services (India), a wholly owned subsidiary of Cummins India. Valvoline Engine Oils is one of India‘s fastest growing lubricant brands.

R K Swamy BBDO competed against agencies such as Draft FCB and Capital Advertising to win this medium-sized business.
Said R K Swamy BBDO senior partner Sunil Kukreti, ‘Our creative ideas and strategy made a strong connect with the client‘s expectations and we are confident of strengthening and growing the Valvoline brand.‘

Added Valvoline AVP marketing Sandeep Singla, "We are impressed with their depth of strategic thinking and the width of creative ideas blended with their enthusiasm to handle the business."
R K Swamy BBDO would be handling brands across all product categories for Valvoline and is currently developing an integrated campaign for the company.

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