AHMEDABAD: As a part of its consumer outreach program, ice-cream brand Vadilal has selected 12 children between five and 10 years of age to be featured on its 2012 calendar. Close to 20,000 such calendars will be produced.

"The kids to be featured in the calendar were chosen through an innovative campaign in which children‘s participation was encouraged by means of a public competition. Vadilal had launched the ‘Freeze the Moment‘ contest seeking submission of photographs that showed children enjoying their favourite ice cream," Vadilal Industries MD Devanshu Gandhi said.
 
The contest kicked off in the last week of November 2011. Of the nearly 1000 entries received the brand shortlisted 12 to be featured on the calendar. Apart from the chance to be on the Vadilal 2012 calendar, the winners were also awarded a cash prize.

Vadilal Industris MD Rajesh Gandhi added, "The contest itself generated heart-warming response and excited discussion about the campaign. Indeed, on the very first day of the campaign, the company received hundreds of responses with parents showing keenness to have their children winning a place on the calendar."

The calendar will be available at the Hapinezz outlets and retail centres.